How do you decide if a product is right for you? Better yet, how can you convince people to buy the products that you sell on your eBay/Amazon/Shopify store and generate more sales?
I don’t know about you, but when I’m ready to try something new, whether it be a restaurant or the latest piece of technology, I take the time to check out the reviews. This can get complicated. Have you looked at some of the reviews out there? They seem to be tailored either get you to buy the product or to pick another option. If you are looking to create a great review, you need to find a balance so that you can inform about the positives and the negatives of the product. Most businesses don’t realize how true the old adage is, “there is no such thing as bad press.” This applies to reviews as well. Let’s look at some tips to help create a worthwhile and powerful Amazon review.
Just the legitimate facts, ma’am.
There used to be a police show called Dragnet. It had a detective who was famous for the line, “Just the facts, ma’am” whenever anyone would get sidetracked in their story. You need to keep that as your motto when you are writing your review. What are the important details about the item that you are reviewing that your reader needs to know? If you are sharing a story about visiting a restaurant, then keep the details focused on how they treated you and the positive and negative aspects of your visit rather than sharing the story the waiter told you about his dog getting stuck in a tree. Make sure that you explain the details of your experience so that others can feel like they have an idea of what to expect if they decide to go there too. Focus on the facts, and your review will be off to a great start.
Good reviewers keep their reviews impersonal.
Did you ever see a review of a store or restaurant where the reviewer starts to talk about specific people that they encountered on their visit? “Bob helped me find a seat right away.” That waitress, Linda, spend her whole night talking to another table.” This is not helpful for you reader for several reasons. First, your reader might not encounter those specific people, so that will change their understanding of the location. Also, there is no need for you to call anyone out in a public review. If you have an issue with one of the people at that establishment, then you should talk to the management. Staffing at stores and restaurants is often in a state of flux, so that may invalidate your Amazon review before it is ever written.
- Is “good” any good?
When you give a review and you are at the point of rating the establishment, you need to have a clear and helpful way of expressing your opinion of your experience. Good is a word that is so overused in our daily lives that it doesn’t mean much anymore. It is almost a filler word that you use when you can’t come up with something better. Focus on your experience and find a clear and coherent way to let your readers know what your experience meant to you overall. Imagine how you would feel if someone read your review and said that it was good. Make sure you have a better way to express your opinion.
.3. Make yourself available to say more.
When you write a review, it is often done behind a wall so that even if your name is listed along with the review, you have a bit of space between you and the reader. This can create a sense of unreliability, but if you are feeling brave, you can open yourself up to the readers of your review and provide them a way to give you feedback or ask further questions. It might be as simple as providing an email they can write to or a comment section on the site where you have the review, but this will help others feel more confident about your opinions.
Focus on promoting your own fashion brand, stop worrying about other people’s opinions or scams.
Rather than recalling what you might have heard about a place before you visit the location, you should focus on your experience on that day. If you talk about “other people” how does your reader know you didn’t make those people up to give your review a boost? Focus on those facts we talked about before and share your legitimate experience. Whether your experience was positive or negative, you need to explain specific reasons for why your experience was the way that it was.
If you keep these ideas in mind, you will be on track to creating fashionable and legit reviews, including discounts that will help others make better decisions about the products that you sell on your eBay/Amazon/Shopify store.